Lytro

Lytro Immerge was the world’s first professional Light Field solution for cinematic VR, providing true presence for live action VR through six degrees of freedom. Built for the next generation of immersive storytelling, Immerge was a break away from the creative limitations of existing tools designed for flat video frames. Lytro Immerge is built from the ground up to seamlessly blend live action and computer graphics (CG) using Light Field data. With configurable capture and playback solutions, it supports a range of new immersive storytelling needs.

We worked with Lytro, in collaboration with Keith Design Group, on the strategy and creation of an elegant and precise control system UI/UX. The integrated applications provided control of a unique array of camera system features, live monitoring, and storage playback. We translated an array of highly technical concepts into an intuitive user interface and functional user experience.

Eventually, Google acquired key patent assets from Lytro. Lytro wound down as key employees headed to Google.